Social Media Creatives - City launch announcement
As a rapid-growing business, Avail launched at major airports in many cities across the U.S. In order to extend its reach and brand awareness, I designed these Facebook, Instagram and LinkedIn graphics for an Avail city-specific launch announcement campaign. Through this campaign, Avail has gained a tremendous amount of growth and awareness on its social media platforms, more than tripling its followers and engagement.
Role: designer // Goal: brand awareness
Internal branded materials
As a company, Avail needed physical branded materials to give employees as well as to establish a new brand into the peer-to-peer car sharing industry.
Role: designer // Goal: brand awareness, recognition, biz ops
OOH Creatives
Worked with brand marketing communications director and UX copy writer to develop digital billboards that will connect with Avail’s two audience segments. Billboards were placed through out Los Angeles, Phoenix, and Chicago, but mainly located around the major airports.
Role: designer // Vendor: various // Goal: brand awareness and customer acquisition
Environmental Shuttle & Podium Wrap
Working with field operation managers and the UX director, we wanted to develop an experience for customers that will feel inviting and safe, but also be brand-conscience. Being customer-focused we needed our brand to stand out and be recognizable in the physical space so that it will be easier for current customers to spot us as well bringing a professional brand presence to market.
Role: designer // Goal: brand recognition, safety, marketing
lifecycle marketing
Developed a series of emails for the internal lifecycle marketing team. Email would trigger for new app users and serve as a reminder to finish the sign-up process.
Role: designer // Goal: customer retention, educational
Developed informational and educational handouts for field operations. Worked with field operation managers and UX copy writer to gather all the necessary piece of information that needed to be written in Avail’s brand tone and voice.
Role: designer // Goal: informational, educational
