Pure Storage and Mercedes F1 partnership

Joined the company at an early stage when it was under a different name that was only supposed to be temporary. I participated in the development and creation of what Avail is today by establishing a visual identity that would resonates with our customers with data from market and product research. Working cross functionally throughout the entire company from biz ops, design, and marketing.

My role was to help develop the visual identity with photography, illustration, and iconography in collaboration with a vendor giving art direction, examples, and mood boards. I also produce all of the marketing material guidelines in both digital and print, as well as helping art director with environmental design production.

Modern Finance Experience, Oracle HCM World, and Modern Supply Chain Experience have been combined and rebranded into a newly single thought-leadership technology conference, Oracle Modern Business Experience (MBX) 2019, dedicated to guiding finance, human resources, and supply chain professionals into the future.

The challenge was to promote a newly rebranded event. Being able to create content and visuals to capture our audience was the main focus through different digital channels. With three different industries in one conference, we had to create copy that targeted decision makers in each market and use a design system that represents each one individually, but capture the essence of the overall look-and-feel of the conference.

Campaign was a success driving a number of registrants pass our expected goals.

Marketing/advertising campaign for Oracle Code One 2018, newly rebranded event formerly known as JavaOne. Working with marketers, copywriters, and analyst we came up with many different messages to target developers, new comers, and previous attendees. Many sets of digital assets were produced (programmatic & retargeting), two digital billboards placed on a major Bay Area highway, and a print ad published in Oracle Java Magazine was built.

Print advertising design for Oracle’s Marketing teams that are used in regional and internal publications as well as event signage.

Digital assets built for the full-service marketing campaigns for various teams within Oracle’s North America Marketing. Worked with various stakeholders, copywriters, analyst, and marketers to craft a digital visual story from the customer’s point-of-view at their initial touch-point to their last destination: registration, e-book, webcast, or demo/tour.

Built a cohesive visual guide from all touch-points from imagery and copy while maintaining and upholding brand standards and guidelines.

Presentation deck designed and animated for upper management. Designed Oracle Energy Cloud logo, iconography, as well as the overall theme and layout of the presentation.

Presentation for the new Nike Free RN 5.0 shoe. Part of the Nike Free product line, the presentation is presented as a one-sheeter showcasing and promoting the Nike brand and product that reflects it’s mission statement to bring inspiration and innovation to every athlete in the world.

DealerCMO, a digital automotive marketing agency, driven to deliver high performing results for car dealerships across the nation.

Visually rebranding the company with a look that streamlines the company image to a more modern and clean style. The company logo and tagline was redesigned and implemented through all other brand touch-points.